Why We Launch Pumpkin Before Fall Even Starts 🎃

Every year around July, without fail, the questions start rolling in...

"When are the pumpkin drinks coming back?"

It's funny because the answers are usually split. Some people laugh and say, "It's way too early for pumpkin!" while others have been counting down the days and are more than ready for that first fall latte.

The truth is, August is a little bit of both.

While fall doesn't officially begin until late September, there's something about August that makes it feel like the season is already starting to change. The kids are heading back to school, teachers are preparing their classrooms, football season is kicking off, and our routines begin to shift. Even though the weather may still be warm, summer starts to feel like it's winding down, and fall is just around the corner.

That's exactly why we love introducing pumpkin in August.

We don't see it as rushing the season—we see it as celebrating that in-between time when summer is still hanging on, but the excitement of fall is beginning to settle in. It's the perfect month to enjoy both refreshing end-of-summer favorites and the first cozy flavors of the season.

For us, pumpkin isn't about a date on the calendar. It's about that feeling that something new is just around the corner.

 

August Is the Perfect "In-Between" Season

One of our favorite things about August is that it doesn't have to be all summer or all fall—it can be both.

That's why our August menu is designed to capture that feeling of being right in the middle.

You'll still find refreshing drinks that celebrate the last few weeks of summer, alongside the first taste of pumpkin season. It's our way of easing into fall instead of jumping in all at once.

If you're not quite ready for full-on autumn, don't worry—we've got something for you. And if you've been counting down the days until pumpkin returns, we've got you covered there, too.

We Like to Make Pumpkin Feel Exciting Again

There's something special about that first pumpkin drink of the season.

Maybe it's tradition. Maybe it's nostalgia. Maybe it simply means your favorite time of year is getting closer.

Whatever the reason, we love seeing customers come in for that very first sip and hearing, "I've been waiting for this!"

One thing we love doing is introducing pumpkin early while continuing to offer fun, creative flavors that still feel like summer.

You'll often see fruity drinks, refreshing matchas, and bright seasonal flavors sharing the menu with our first pumpkin creations. It gives everyone something to look forward to, no matter what they're craving.

As the season continues, our menu evolves too.

September is when you'll see even more cozy favorites, richer pumpkin creations, and the flavors that make fall one of our favorite times of the year.

More Than Just a Pumpkin Spice Latte

Of course, we love a classic Pumpkin Spice Latte—it became a fall favorite for a reason.

But we also enjoy putting our own spin on the season.

Every year we spend time brainstorming new combinations, testing recipes, and creating drinks that feel unique while still delivering those warm, comforting flavors everyone loves.

Whether it's a twist on pumpkin, toasted marshmallow, apple, maple, brown butter, or another seasonal favorite, we love giving our customers something new to discover.

Thank You for Celebrating the Seasons With Us

One of the best parts of owning a local coffee shop is getting to celebrate each season alongside our community.

Seeing familiar faces come in for their first pumpkin drink, hearing which seasonal special has become your favorite, and watching families make our fall menu part of their traditions is something we never take for granted.

So yes... we know it's still August.

And yes... pumpkin is already here.

Because if there's one thing we've learned over the years, it's that fall isn't just a date on the calendar—it's a feeling.

And we couldn't be happier to celebrate the beginning of it with you.

We can't wait to welcome you in for your first pumpkin drink of the season.